• Fredrika  FredrikaHow to target interesting verticals for B2B organisations

    18 Nov

    All B2B companies are in the race of finding the perfect marketing mix to support sales. Many marketing directors within the IT-industry say the same thing: ”Online marketing is too expensive, the ROI is way too low”. And they are right.

    One example is Rune Hodell, Marketing Director at CDC Software, Nordic region, who shares his experience on online marketing. ”Just as most B2B tech-companies, CDC Software is not interested in advertising online to all people, all companies. We are often interested in certain verticals and can´t afford broad online marketing, it´s too expensive.”

    “For CDC Software it is important to have a good mix of marketing tools to be able to target the verticals we are interested in in an efficient way. And to work in a more proactive way with our pipeline marketing, lowering the percentage of lost sales.”

    Listen to Rune Hodell at CDC explaining how they target verticals to enjoy a more efficient marketing through out the whole sales pipeline process – from the first meeting to signing a new customer.

  • Fredrika  FredrikaCompeting on a global market with limited resources is hard

    9 Nov

    Do you work in a B2B-organisation? Do you compete on a global market with limited resources? Then you might want to listen to Klas Bernehjält, Marketing Manager at OP5.

    ”Our challenge is that we are competing on a global market with global players and limited resources. The online marketing that we have done has been very expensive and limited in reach.”

    Why did Klas choose to work with Vendemore? Click play to hear the answer (video is 2 min).

  • Fredrika  FredrikaVendemore in Dagens Media (media paper) on display advertising

    18 Oct

    Display advertising is stalling, wrote Adtomas Henry Lohk on dagensmedia.se last week. On the contrary, the threshold to exploiting display advertising is lower than ever, says Vendemore’s CEO Christopher Engman.

    Henry Lohks analysis of the relationship between display advertising and search advertising (”Entry level for display advertisers is too high,” dagensmedia.se 2011-10-12) is a little misleading. However, it is forgivable, since most of the banners that new customers recently placed in major consumer media simply cannot be seen by anyone other than exactly those individuals that they want to reach. Henrik Lohk probably doesn’t belong to this circle so he has never seen those ads.

    And that’s the point. You can now reach an extremely narrow and elusive target audience with display advertising and unlike paid search, you can make an impression on people who are not actively seeking the product or solution that you are promoting.

    Read the full story in Dagens Media (Swe) >>

  • Fredrika  FredrikaSweden’s sharpest entrepreneurs

    28 Sep

    Thanks to Founders Alliance and all the inspiring entrepreneurs for a really great evening and Gala full of energy and mingling. For all of you who eagerly want to know who took home the prizes …

    This year’s founder and entrepreneurial company in 2011 was Tobias Lindfors and Student Consulting. They do staffing and recruitment of young staff - dedicated and ambitious students, graduates and young people early in their career.
    http://studentconsulting.se/

    This year’s young entrepreneur was Mai-Li Hammargren with Mutewatch – a really wicked watch with the features “glow, swipe, vibrate and pinch”. Wake up to good vibrations instead for irritating ring tones that also wake the person sleeping beside you.
    http://mutewatch.se/

    Congratulations to you both!

  • Fredrika  FredrikaWho will be nominated for this year’s entrepreneurial business tomorrow?

    26 Sep

    Vendemore is a Silver Sponsor of the Entrepreneur’s Gala, which takes place tomorrow, September 27th at Waterfront Congress Centre. For the tenth consecutive year Sweden’s top entrepreneurs will be selected in the categories of The Founder of the Year, Young Entrepreneur of the Year and Entrepreneurial Company of the Year. The competition and Entrepreneur Gala is organized by Founders Alliance.

    Some of this year’s finalists are John Skaraborg, Academic Work, Tobias Lindfors, student consulting and Reinert Sörensson, Swedemount. The awards aim to inspire sustainable company building in Sweden by rewarding and highlighting particularly successful entrepreneurs.

    ”By being a Silver Sponsor of the Entrepreneur’s Gala, the country’s most important event for entrepreneurs and business leaders, we want to highlight our natural relationship to them. Understanding of the entrepreneur’s unique conditions and needs is one of our main business assets” said Christopher Engman, MD, Vendemore.

    Which company will win the award this year? And who is this year’s young entrepreneur? You can also read more about the Entrepreneur’s Gala here mer om Entreprenörsgalan här >>

    För mer information:
    For more information:
    Christopher Engman, MD, Vendemore
    Tel. 0735-10 19 74, christopher.engman @ vendemore.com
    Niclas Carlsson, CEO and founder of Founders Alliance
    Tel. 0733-10 78 07, niclas.carlsson @ foundersalliance.com

    Om Founders Alliance
    Founders Alliance är nätverket för Sveriges främsta entreprenörer. Vår ambition är att utveckla våra medlemmars verksamhet och förbättra affärsklimatet för Sveriges entreprenörer. Kriterier för medlemskap är en viss nivå av omsättning, lönsamhet och samhällsengagemang. Founders Alliance har idag cirka 600 medlemmar i hela Sverige. www.foundersalliance.com

    About Founders Alliance
    Founders Alliance is the network for Sweden’s leading entrepreneurs. Our ambition is to develop our members* companies and improve the business climate for Swedish entrepreneurs. The criteria for membership is a certain level of turnover, profitability and community involvement. Founders Alliance currently has approximately 600 members throughout Sweden.

    The Founders Awards
    The Founders Awards is a contest within the Founders Alliance network, which designates the leading entrepreneurs in Sweden. The categories this year are The Founder of the Year, Young Entrepreneur of the Year, Entrepreneurial Company of the Year.
    Selection is based on the finals in four regions (North, West, East, South), where the nominees are selected by an index based on historic performance (turnover and profitability), future potential and community involvement. The winners of each region move on to the national final where entrepreneurs in the Founders Alliance network will vote. The winners within each category are celebrated at the Entrepreneurs Gala.

  • Fredrika  FredrikaHow do you handle invisible potential customers who have begun to evaluate you as a supplier on your website?

    23 Sep

    Virtually all potential customers for B2B companies start their evaluation of suppliers and partners on the web. At best, companies can log how many visitors they have online and know what parts of the site were viewed. But they seldom know who they are. How can you influence these “invisible” decision-makers so that they choose to move on with your business instead of one of your competitors?

    Vår nya film om hur “Selly and Son” försöker få till ett möte med “Big boss” visar hur det kan gå till.

    Our new film about “Selly and Son” shows how it can be done.

    With Vendemore RubberBand, you can capture visitor interest on your website by continuing to show your brand and influence decision-makers when they have moved on to the major online websites.

    Read more about RubberBand

  • Fredrika  FredrikaWhy is online advertising growing for B2B companies?

    15 Sep

    From this year, and up to 2016, Forrester Research estimates that traffic to banners will increase by 20% per year in monetary terms, compared to search marketing which will only increase by 12%.

    “I think that the Forresters report on banner ads shows that the future is bright, but that banners must be utilized better,” says Christopher Engman in an article in Resumé.  Advertisers, especially in the consumer business, are completely correct in saying it’s hard to get clicks and difficult to measure how well you can build a brand with banners. But what if you use banners in the right place in the marketing and sales processes?

    “… I have long experience of working with banner advertising for B2B companies, and I’m pretty sure that all advertisers should look carefully at each channel and media and its pros and cons. And get better at placing them in the right place in the chain. ”

    Why is online advertising growing and why in particular for companies that sell B2B?

    Read the whole article in Resumé >>

    (”The banner is not dead” on page 4 left column)

  • Fredrika  FredrikaEntrepreneurs offer tips on solving common challenges in the sales process

    12 Sep


    Founders Alliance operates a business network for Sweden’s leading entrepreneurs. With seminars and inspirational networking events, members have access to important business contacts and exchanges of knowledge required for an even more successful journey in entrepreneurship.


    On August 30, the latest seminar was held and Vendemore CEO, Christopher Engman had a workshop entitled “What is it that makes you lose business? And how can you avoid it? ”


    “It was a fun and intense session of 1hr and 45 min. I think that the groups felt that they got a lot of useful tips. And I got a lot of them, “says Christopher Engman with a big smile. “This is exactly the problem that we help B2B companies solve with our Pipeline Marketing services.”


    Examples of useful tips:
    “Make it a habit to search on LinkedIn for common connectors that can be used to” name drop ” during the meeting. If a contact is an existing customer, it strengthens your credibility.


    Here we present some of the biggest challenges the participating companies said they face in the sales process and tips for how to solve them:
    Biggest challenges in the sales process?
    • Old relationships
    • Many unknown decision-makers
    • Poor match between packaging of solution and customer needs
    • The purchasing decision has already been made “higher up”
    • The customer’s circumstances have changed
    • There is an uncovered personal agenda for key decision-makers
    • Difficult to have the stamina to last the client’s sales cycle
    • Do not have access to all decision makers
    • Passiveness / shyness
    • Difficult to prioritize the most important sales processes


    What can you do to avoid this?
    • Be very visible
    • Max preparera sin ”champion”
    • Find and nurture a “champion”
    • Make the customer king
    • Help the customer to compare alternatives
    • Recommend a brief session with the management
    • Securing more than one person in customer meetings
    • Share knowledge
    • Common references
    • Listen to customer
    • Automated mailings
    • Better track of the sales process - CRM


    Ideas for solutions
    • Focus more on the “irrational” parameters, not just get caught up in facts but to understand what drives the person in their decision.
    • Actively seek to make contact with the informal decision-makers
    • Love. Give a little bit more. Last longer. More points of contact.
    • Search on LinkedIn for common connectors that can be used to “name drop” during the meeting. If a contact is an existing customer, it is strongly encouraged to take it up as a reference at the meeting.
    • Commitment, keep track of customer activities and participate as much as possible, seminars, press events and more.
    • Educate the customer …share your knowledge, then you also insert your “mind set” for the best solution to his / her problem.
    • Make a comparison matrix that makes it easier for customers to compare alternatives, not only competitors but also the status quo and other substitutes.


    Learn more about how Vendemore helps B2B companies to solve these challenges through Pipeline Marketing >>

  • Fredrika  FredrikaWelcome back!

    5 Sep

    Welcome back to the Vendemore blog. Now summer is over, school has started and Q4 is approaching with great strides. Time to roll up our sleeves and generate leads! And how do you do it the best way?

    Is Vendemore something to consider for your business and the challenges you face in the autumn? You know best what is needed for you, assuming you know the alternatives you have.

    Business intelligence is becoming increasingly important to keep up to date and ensure that your company achieves impact for the money you invest in creating interest and winning the business. Monitoring the news and keeping up to date takes time. Therefore, this autumn we will do our best to help you.

    First up is a little tip to all of you who have not yet discovered the Instapaper app. Instapaper helps you take advantage of all the boring time waiting for the bus, subway or commuter trains. When you find an interesting article on the web that you do not have time to read, you can save it to your Instapape app. to read later on your iPad, laptop or iPhone. On the subway you can then easily find the articles and blogs, nicely sorted and presented in your Instapaper.

    Other great features are that on the “Friends” sub menu you can get a list of those in your address book who use Instapaper and see articles / blog posts that they recommend. Or if you’re bored and have read all the articles you have saved, then click the “Give me something to read” link and receive items on a bit of everything that is relevant right now from their own editor.

    In particular I don’t to spend time googling and searching for information I couldn’t read earlier. Instapaper also adapts the format to your iPhone so the page becomes easier to read, so that even those of us approaching 40 can read without needing to zoom in and scroll back and forth. My business intelliegence efforts have in any case become easier.

    Instapaper is available in your appstore on your iPhone or iPad. Not free, but at least for me the 38 sek has already paid for itself.

    At Vendemore things continue to develop within our Pipeline Marketing and Lead Generation products. Give us a call if you are curious to hear more about how we can help you maximize your marketing investments that you’ve already made and further boost sales.

    Our lines are open!

    (+468-644 84 68)

  • Fredrika  FredrikaNr.1 på Vimmeltoppen: Vendemore inflyttningsfest

    23 Jun

    “Vendemore bjöd in till inflyttningsfest och lansering av deras nya produkt Vendemore Cockpit. Ca 60 gäster av Vendemores VIP kunder deltog i festligheterna. Under kvällen bjöds det på ”Texas Barbeque” grillning på deras egna takterrass.”

    Läs mer >>

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