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Account Based Branding

Quality over quantity

Done well, Account Based Marketing increases marketing ROI, opens doors for sales, and shortens sales cycles.

Traditional advertising only works if the goal is to deliver a generic message to a broad demographic. But in B2B, advertising needs to convince stakeholders and decision makers, and must therefore strive to build brand awareness with a tight focus on account ROI.

ABM enables a critical shift. By targeting messaging and valuable content to the right individuals at the right time and place - and also by adjusting them according to tracked responses and engagement - marketing can go beyond brand awareness to actual brand relevance. While at the same time actively and intelligently supporting sales.

So when we say that ABM is a true paradigm shift, you can see why!

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