Listen to world leading experts Dorothea Gosling, DXC Technology, Matt Senatore, SiriusDecisions, and Andrew Greenwood, DXC Technology, hosted by Hans Bunes, Vendemore.
• SiriusDecisions ABM Framework and Core Deployment Models
• DXC Technology - The Story that won the SiriusDecisions 2017 ROI Award
• The Role of Digital ABM in Big Opportunities
Sales and marketing alignment, a higher customer relevance in marketing content and ensuring that the right decision makers receive marketing messages that are relevant to them - these are goals that are high on the agenda for most companies. By implementing Account Based Marketing, Siemens PLM Software managed to achieve this and more.
A strategic account is a complex market in its own right, with multiple buying centres and influencers everywhere. Our approach is tailor-made for selling into this risky and challenging environment.Learn more
Understanding what your clients and prospects are interested in drives valuable insight, not only for further ABM activities, but also to prioritise accounts and give sales the edge they need.
This actionable insight makes your sales teams both more efficient and far more productive. You might even call it an unfair advantage!Learn more
First the bad news. According to Gartner 68% of the client conversation in complex B2B purchasing cycles is internal. Only 32% takes place with vendors, and this attention is spread thinly across you and all your competition.
Your sales team will spend less time searching for people to contact, and more time on actively approaching the right purchasers and influencers.Learn more
Does your marketing fully support your sales team in winning business? A well-executed ABM program can win orders, and prevent the loss of an important client as well.
We take an overall company perspective, as well as a look at individual key accounts, to draft your ABM strategy.Learn more
Done well, Account Based Marketing increases marketing ROI, opens doors for sales, and shortens sales cycles.
ABM enables a critical shift. By targeting messaging and valuable content to the right individuals at the right time and place - and also by adjusting them according to tracked responses and engagement - marketing can go beyond brand awareness to actual brand relevance.Learn more
ABM has its own nuances. Either your team has to learn them all, possibly making costly mistakes along the way, or you can source ABM as a managed service. Outsourcing brings ABM into your programme in a fast and effective manner, without draining your own precious resources.
ABM can seem overwhelming and complex, demanding resources from a team that may already be lean. By using our managed service, you outsource the heavy lifting to experts who understand the business imperatives and who have cutting edge technology in house.Learn more
Sales and marketing alignment, a higher customer relevance in marketing content and ensuring that the right decision makers receive marketing messages that are relevant to them…
2017-08-22Continue reading »
"Our digital ABM program with Vendemore influenced a Security pipeline of $25M within three of our core industries." - Andrew Greenwood, Global Marketing & Communications DXC Technology.
2017-08-21Continue reading »
The General Data Protection Regulation (GDPR) has good intentions to protect its citizens and far reaching implications for businesses.
2017-08-20Continue reading »
Account Based Marketing is much more than a platform. It's a working practice. We combine the best people and the best technology, focusing beyond marketing KPI's to business results.
Our approach is founded on our technology, which blends adtech,
martech and data science combined with our people's expertise
to achieve unprecedented precision in digital marketing campaigns.
We've been doing digital ABM for 6 years.
So please get in touch with us, and let's get started!
The services provided by Vendemore are hosted in an ISO - 27001 certified environment which ensures the safety of your data. This certification covers all forms of lost data such as fires, breaches and individual issues. Data is one of the most important parts of a company, whether it concerns HR or financial data, it should and must be of the highest safety priority.